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Though you can choose to spend what you like, costs can add up quickly. Campaigns can be heavy on time investment, too, and often need to be monitored and optimized. "Marketing is telling the story of your [insert brand/product/service here], and inviting others into that story." "Marketing is what we call the promotional fluff that's left over when other departments control price, place, and product." Learn about key trends and build your own digital Marketing strategy to optimize advertising through online channels such as search engines, websites, social media, email, and mobile apps. Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers. One of the major benefit of this type of bus